Evolution: Discovery/ Research
Presented is a research process targeting the product I chose for Evolution.
The second phase of discovery, was collaborating my research visually. Presented below is the following to my research including mood boards.
The target audience were those who were children, adults, families, the health conscious and converts of soda drinkers.
It was important to me to stick to a San-serif type, but to remain different enough to separate from the logo which was also done in a San-serif font.
Much of my inspiration came from packaging that used the product as the visual key element. I thought this was important to the "Naked" identity and their origins.
Because Naked juices have so many different varieties, their color scheme supported a lot of different colors. I wanted to capture that as well as textures, and simple shapes.
